Tumblers Pizza

 

Tumblers Pizza, one of Regina's well-established and family owned restaurants, sought out Eleven Heights for a new website and online strategy to increase brand awareness, while utilizing smart SEO to capture people looking for pizza in Regina

Complete redesign of TumblersPizza.com
First page result for popular keyword "Best Pizza In Regina"
First page result for popular keyword "Pizza In Regina"
302% Increase in organic visits over 12 months.
 

Challenge

Tumblers had the goal to drive awareness to new customers and increase sales to among existing customers. We identified that display advertising provided a major opportunity for Tumblers to spread brand awareness.

Solution

Eleven Heights first had to pinpoint the best way for Tumblers to reach its business objectives.  We had decided to set up a 30-day Campaign on the Google and Facebook display networks.  Eleven Heights also identified the most effective keywords to target with SEO in order to generate high converting traffic, Eleven Heights ran the campaign through both online media buying platforms and  utilized a mix of powerful tools  to assist in reach, efficiency, and overall performance of display advertising campaigns. This allowed Eleven Heights leverage sophisticated audience segmentation as well as contextual, geographical, and site targeting to deliver the most effective and relevant ads at the most efficient rate.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.2% CTR (ppc)

34% revenue increase

302% traffic increase

From The Client

“These guys have built such a strong relationship with us that we consider them an extension of our family. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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