Clarify
Identify the buyer-facing problem, the central product promise, and the idea the audience needs to understand first.
EH / CASE 001Concept / Product Preview / Film
Avease / Virtual try-on
Try it on.
Before it arrives.
Avease was still in development. The team needed a compelling preview that could explain the virtual try-on concept and help start conversations with potential buyers.
Concept positioningCreative directionProduct visualizationPromotional filmBuyer outreach
Scope note: Eleven Heights created the promotional video. The Avease application was already in development by the client.
The opportunity / 01
A product in development
still needs a story.
A concept can be difficult to sell before every interaction is ready to demonstrate. Potential buyers need to understand the problem, see the intended experience, and grasp the commercial value quickly.
We turned the Avease idea into a concise promotional preview: enough visual context to make virtual try-on feel tangible, without presenting the film as an app built by Eleven Heights or as a finished-product demonstration.
The production / 02
Visualize
Translate an app still in development into an understandable visual preview of the intended virtual try-on experience.
Produce
Shape the concept into a polished promotional film with a clear pace, product story, and credible visual language.
Equip
Give the Avease team a concise outreach asset for introducing the concept and opening conversations with potential buyers.
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